It all started with a prayer—and a problem.
On a small farm outside Dallas, a veteran-turned-farmer known as The Lucky Farmer faced challenges that threatened everything he’d worked to build. A broken tractor, unpredictable weather, rising costs, and an industry stacked against small farms. But Texans are known for grit, and The Lucky Farmer had more than enough.
In the middle of those hard seasons, something unexpected happened. People kept asking about the handmade toothpaste he created for his family—made with herbs from the garden, bentonite clay, and natural mint oils. Clean ingredients, simple formulas, zero fillers. And most importantly: He stored it in reusable glass—not plastic.
He didn’t set out to start a business. He set out to protect his family and honor the earth God entrusted to him.
But that small jar sparked a movement.
A Smile-Saving Solution With a Purpose
The Lucky Farmer wasn’t a chemist. He was a steward—of his land, his family, and his values. When he looked at store shelves full of fluoride, triclosan, artificial sweeteners, and plastic tubes destined for landfills, he knew families deserved better.
So he created The Texas Toothpaste:
A small-batch, fluoride-free formula made with real ingredients and packaged in 100% recyclable glass jars—never plastic.
Neighbors tried it. Then friends. Then families at the Dallas Farmers Market. Word spread quickly because something about it felt right.
Safer for the home.
Safer for the planet.
Safer for future generations.
And unlike plastic tubes that sit in landfills for up to 500 years, glass can be reused, recycled, and repurposed endlessly. Customers loved that they could return their empties, refill them, or repurpose them at home.
An eco-friendly product Texans could trust.
From the Dallas Farmers Market to Holistic Dental Offices
Armed with a folding table and a few boxes, The Lucky Farmer brought The Texas Toothpaste to the Dallas Farmers Market. The glass jars stood out instantly.
No plastic.
No toxins.
No greenwashing.
Just honest ingredients in earth-friendly packaging.
Holistic dentists noticed. So did wellness coaches, mothers, and environmentally conscious families. Some dental offices began stocking the toothpaste; others referred patients directly to Sheer Alternatives.
What started at a farmers market table has now become a statewide movement toward zero-waste oral care.
Why Texans Are Ditching Plastic Tubes
Today’s families want safer ingredients—but they also want responsible packaging. The Texas Toothpaste delivers both. Here’s why Texans are making the switch:
- Eco-Friendly Glass Packaging
- Fluoride-Free + Clean Ingredients
- Remineralizing Formula
- Natural Freshness
- Veteran-Owned & Faith-Based
The Texas Way: Clean, Sustainable, and Full of Grit
Sheer Alternatives isn’t just a toothpaste company—we are leading a sustainability shift in personal care. No plastic tubes. No disposable culture. No compromise.
We believe clean living should also mean clean earth.
That’s why we’re expanding into gyms, wellness clinics, yoga studios, eco-shops, and holistic dental offices across Texas. Anywhere people care about their bodies and the planet—you’ll find The Texas Toothpaste.
Changing Oral Care, One Glass Jar at a Time
What began as a way to save a farm has become a mission to save families from harmful ingredients—and the planet from harmful waste. Texans are demanding better, and together we’re proving that:
✨ Oral care can be natural.
✨ Packaging can be sustainable.
✨ Wellness can protect the earth—not pollute it.
And this is only the beginning.
Eco-friendly oral rinses, kids’ flavors, and even more zero-waste products are on the way—always packaged in recyclable glass, never plastic.
Brush the Texas Way
If you’ve needed a sign to upgrade your oral routine, this is it:
✅ Ditch the plastic tubes
✅ Choose ingredients you can pronounce
✅ Support a veteran-owned, Texas-born, earth-friendly brand
✅ Join the glass movement
Because when you brush with The Texas Toothpaste, you’re doing more than cleaning your teeth—you’re making a choice that protects your health, your home, and the planet.
The Lucky Farmer may have started this to save his land, but today he’s helping Texans protect their future—one recyclable jar at a time.
Choose clean. Choose glass. Choose Sheer Alternatives.
Don’t Nobody Make Toothpaste Like Texas.