At Sheer Alternatives Clean Living & Apothecary, everything begins with family.

Our story started on a small East Texas farm, where founder Jeremy “Farmer Luckey” was working the land and providing for his family. During a difficult season, our family began paying closer attention to the products we used every day—reading labels, researching ingredients, and looking for simpler choices.

When we couldn't find products that reflected our values of simplicity, transparency, and stewardship, we began making our own.

What started for our family soon reached others. Friends, neighbors, and farmers market customers began asking for more. Today, Sheer Alternatives serves families from our storefront in Forney, Texas, and through retail partners across the state.

Our philosophy remains simple:

Create products we would proudly use with our own family and confidently share with yours.

Faith. Family. Stewardship.

Our faith shapes the way we do business. We believe our families, resources, and the people we serve should be handled with care. That's why we focus on thoughtfully selected ingredients, small-batch craftsmanship, transparency, and reusable glass packaging.

From The Texas Toothpaste™ and natural oral care to sea moss gel and clean-living essentials, we're here to help families make more informed everyday choices.

Visit Us in Forney, Texas

Looking for natural oral care, fluoride-free toothpaste, sea moss gel, or clean-living products in Forney, Texas? Come visit our family.

Sheer Alternatives Clean Living & Apothecary
312 E Main Street, Forney, Texas 75126

From our family to yours, welcome to Sheer Alternatives—Home of The Texas Toothpaste™.